The relationship between cloud adoption and business strategy: How companies can strategize to avoid cloud implementation failure
ISSN: 0258-0543
Article publication date: 12 February 2019
Issue publication date: 3 April 2019
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This paper uncovers the effect that successful cloud technology service implementation has on business strategy. The surveyed respondents strategically incorporated cloud services either to maintain a competitive position, to bolster innovation, or to reduce their costs.
Originality/value
The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2019), "The relationship between cloud adoption and business strategy: How companies can strategize to avoid cloud implementation failure", Strategic Direction, Vol. 35 No. 4, pp. 7-9. https://doi.org/10.1108/SD-01-2019-0003
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited