Continuity planning: the importance of including digital property

Abstract

Purpose

To address the importance of including corporate digital assets in the continuity planning process and the need to adequately protect the company’s digital property.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The emergence of digital has given businesses the ability to generate enormous amounts of data, enabling them to effectively communicate with existing customers and stakeholders, attract new customers and remain competitive. Failure to protect the company’s digital property not only can result in a sudden loss of access to vital information but also can create a tangible financial loss and an intangible loss of goodwill.

Practical implications

By comprehending what digital assets are and their importance to the business, executives – particularly those in startups and small- and medium-sized enterprises – will understand the need to adequately protect these valuable assets.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

Joshi, K. (2015), "Continuity planning: the importance of including digital property", Strategic Direction, Vol. 31 No. 3, pp. 33-36. https://doi.org/10.1108/SD-01-2015-0017