Towards a critical study of standardization

Claudiu George Bocean (Department of Management, University of Craiova, Craiova, Romania)
Miguel Delattre (Iseor, Magellan, IAE Lyon, Université Jean Moulin, Lyon, France)
Rodolphe Ocler (Management and Business Systems Department, University of Bedfordshire, Luton, UK, and)
Catalina Soriana Sitnikov (Department of Management, University of Craiova, Craiova, Romania)

Society and Business Review

ISSN: 1746-5680

Publication date: 7 October 2014



This paper aims to highlight the links among standardization, corporate social responsibility (CSR) and critical management. It also aims at understanding the implication of the normalization process for CSR but also questions the nature of this concept.


To determine the interest in standardization, we forecasted the trend in issuing ISO certificates based on autoregressive integrated moving average (ARIMA) and Holt statistical models. Then a critical approach is used to understand the nature of CSR.


The paper focuses on a critical approach and challenge the definition of CSR through the lenses of standardization. It shows that the notion of CSR is polysemic and highlights the limits of standardization process.

Research limitations/implications

The research is only based on ISO standards, not other kind of standardization process.

Social implications

The paper questions the notion of CSR and shows the different elements that this notion covers.


The paper questions the role of standardization and its impact on CSR adopting a critical view.



George Bocean, C., Delattre, M., Ocler, R. and Soriana Sitnikov, C. (2014), "Towards a critical study of standardization", Society and Business Review, Vol. 9 No. 3, pp. 298-309.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.