Potential contribution of the socio-economic approach to management to a better integration of CSR norms and economic standards: Case study of a pastry company

Abstract

Purpose

The purpose of this paper is to show the importance of an integrative approach to CSR.

Design/methodology/approach

The paper is based on the qualimetrics intervention-research methodology. It is an exploratory research project.

Findings

The intervention-research case study shows an example where an integrative approach to CSR was made possible.

Research limitations/implications

The paper only presents an example of a company. Future research should show how the method that has been experimented to integrate CSR might be implemented.

Practical implications

The paper might help company actors debate and propose an innovative approach to CSR.

Social implications

The paper provides scientific methods to better negotiate the creation of norms and standards in the field of CSR, enabling to move one step further as regards ISO 26000.

Originality/value

It shows some of the conditions required to bridge the gap between CSR and financial standards.

Citation

Savall, H., Zardet, V., Péron, M. and Bonnet, M. (2014), "Potential contribution of the socio-economic approach to management to a better integration of CSR norms and economic standards: Case study of a pastry company", Society and Business Review, Vol. 9 No. 3, pp. 232-242. https://doi.org/10.1108/SBR-06-2014-0028