The issue of CSR-oriented communication in the food industry has not been studied in detail as far as organizational metaphors are concerned. As has been shown in this chapter, organizational metaphors facilitate the understanding of corporate identity in the alimentation sector, stressing its focus on corporate social conscience.
Bielenia-Grajewska, M. (2014), "CSR Online Communication: The Metaphorical Dimension of CSR Discourse in the Food Industry", Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 6), Emerald Group Publishing Limited, pp. 311-333. https://doi.org/10.1108/S2043-9059(2014)0000006030Download as .RIS
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