To read the full version of this content please select one of the options below:

Tourism Distribution Channels

Edoardo Colombo (Humanitas University Consortium—LUMSA, Rome, Italy)
Rodolfo Baggio (Bocconi University, Italy)

Knowledge Transfer to and within Tourism

ISBN: 978-1-78714-406-4, eISBN: 978-1-78714-405-7

ISSN: 2042-1443

Publication date: 7 July 2017

Abstract

This chapter presents a summary of the presentations and the discussions concerning electronic distribution channels in tourism and hospitality held at the 2015 t-Forum. Both academics and practitioners examined the present situation and elaborated on the problems and possible ways to overcome them. The main topics that emerged were distribution channels and their best use and optimization, interoperability between the many different technological systems, the need for a standardized representation of data and transactions, and the role of the Internet and Web as source of information useful for market analysis and product planning. Finally, the importance and the necessity of a more intense collaboration among all the stakeholders and between academic researchers and the industry was emphasized.

Keywords

Citation

Colombo, E. and Baggio, R. (2017), "Tourism Distribution Channels", Knowledge Transfer to and within Tourism (Bridging Tourism Theory and Practice, Vol. 8), Emerald Publishing Limited, Bingley, pp. 289-301. https://doi.org/10.1108/S2042-144320170000008016

Publisher

:

Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited