Australia’s Food Tourism Experiences and the Korean Market

Abstract

This chapter addresses the emerging trends in Australia’s food destinations and analyzes different demands for this experience from a Korean tourism market perspective. Tourism Australia’s report on the international market research was analyzed, and the findings indicate that four main food experiences were sought by Koreans. A sense of landscapes plays an important role in enhancing their local food experiences. Multicultural food, health conscious markets, and food shopping are also crucial for developing Australia’s competitive advantage in this area. This chapter suggests marketing implications and directions for future research to explore cross-cultural gaps in food culture and behaviors from the perspectives of Asian tourism markets.

Citation

Kim, A.K. (2016), "Australia’s Food Tourism Experiences and the Korean Market", The World Meets Asian Tourists (Bridging Tourism Theory and Practice, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. 169-185. https://doi.org/10.1108/S2042-144320160000007010