Chapter 8 Case Study:

Abstract

Since 1995, award-winning New Zealand campervan and motorhome manufacturing, rentals, and sales company KEA Campers have “done the right thing” as much as possible. In 2007, the film An Inconvenient Truth made headlines, sustainability became the word on everyone's lips, and KEA together with their peers in the New Zealand tourism industry suddenly realized that the country might not be as clean and green as they had been led to believe. This case study covers the achievements and challenges faced by KEA in trying to minimize their impact on the natural environment.

Citation

Briggs, L. (2010), "Chapter 8 Case Study:", Schott, C. (Ed.) Tourism and the Implications of Climate Change: Issues and Actions (Bridging Tourism Theory and Practice, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 143-153. https://doi.org/10.1108/S2042-1443(2010)0000003011