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The chapter studies the functioning of the so-called “voluntary” carbon offset market, a market in which moral controversies take place. The analysis dwells on the theoretical framework that enables us to study the functioning of a contested market through particular devices. The chapter seeks to contribute to the literature on moral struggles within markets by focusing the attention on one specific device: relational work, including several dimensions like meeting between seller and buyer, establishing contracts and maintaining the relationship with clients in the long run. By studying relational work, the authors highlight how this basic market activity is a crucial device that makes it possible for a contested market to continue to exist.

As a typical nature-based solution to climate change, forestry carbon sinks are vital to achieving carbon neutrality in China. However, regulations in China are insufficient to promote the development of carbon offset projects in forestry. This study aims to identify the regulatory obstacles impeding the development of forestry offsets under China’s certified emission reduction (CCER) and explore ways to improve the regulatory system.

This study conducts a qualitative analysis using a normative legal research method. This study conducted a synthetic review of national and local regulatory documents to gain insights into the regulatory landscape of forestry offsets in China. The main contents and characteristics of these documents are illustrated. Furthermore, related secondary literature was reviewed to gain further insight into forestry offset regulations and to identify significant gaps in China’s CCER regulation.

Forestry offset regulations under the CCER are characterized by fragmentation and a relatively lower legally binding force. There is no systematic institutional arrangement for forestry offset development, impeding market expectations and increasing transaction costs. The main challenges in China’s regulation of forestry carbon sinks include entitlement ambiguity, complicated rules for registration and verification, a lack of mechanisms for incentives, risk prevention and biodiversity protection.

Forestry carbon sinks’ multiple environmental and social values necessitate their effective development and utilization. This study assessed forestry offset regulations in China and proposed corresponding institutional arrangements to improve forestry carbon sink regulations under the CCER.

Voluntary carbon offsets have the potential to contribute to reduce carbon emission and thereby meet the national and international target of carbon emission. However, the public support for such scheme in the energy sector is unclear. The purpose of this paper was to invest whether and why residential energy consumers are willing to pay to offset the CO₂ emission from electricity consumption.

Data were collected using a self-administrated online questionnaire. A sample of size 1,022 respondents with useable questionnaires was received. Contingent valuation method is used to measure the willingness to pay (WTP) for carbon offset. Finally, the ordered logit model is used in modeling willing to pay for carbon offset.

The results show that there is significant support from residential energy consumers to offset their CO₂ emission from electricity consumption. The WTP is motivated by consumers’ perceptions toward carbon offset, moral obligation and individual’s social-demographic backgrounds.

This paper contributes a new insight on whether and why residential energy consumers would be willing to pay to offset carbon emission from electricity consumption.

This paper aims to explore the area of carbon offsets and carbon neutrality within the context of hotels and resorts. In theory, carbon markets assist organizations in reducing their carbon footprint by purchasing carbon offsets. This conceptual paper aims to explore this market, analyze its operations and evaluate the participants. The expectation is that this original research will provide a foundation for analyzing this market to make sense of the widely disparate views about carbon neutrality held by companies in the hospitality sector.

The research study aimed to uncover what claims are currently made about carbon neutrality, what properties are making these claims and are these claims legitimate? A broad Internet search was conducted to collect a sample of hotels and resorts that marketed carbon neutrality as a feature of their properties. Next, a five-point Likert type scale was constructed to analyze every hotel and resort in terms of legitimate reflection of market performance challenges or dimensions. In this study, the hotels that claim to be “Carbon Neutral” were scored according to four market performance dimensions: project quality, carbon calculations, quality information of providers and price per ton of carbon offset.

The paper’s findings offer a twofold contribution. First, hotels and resorts interested in entering the offset market can use the results as strategic information to bolster efforts to achieve legitimacy and viability in this market. Second, the findings offer a benefit to consumers concerned to reduce their carbon footprint, as the results include a determination of the best hotels and resorts in terms of carbon neutrality.

This research found that the claim “carbon neutral” is used often to attract green consumers. The spectrum of claims ranged from hotels presenting comprehensive carbon management plans or online carbon footprint applications, to hotels that had minimal information and used the “carbon neutral” for marketing purposes only. In numerous cases, the claim of carbon neutrality is not substantiated and, in this case, might be construed as greenwashing.

The findings indicate that claims of carbon neutrality can be exaggerated and that the consumers must themselves be educated to be aware of claims that are unfounded.

Given the large and rising number of offset providers in the unregulated carbon offset industry and the hotel industry, this contribution promises to offer value. This study is one of the first formal analyses of carbon offsets in the hospitality market. The author hopes that this study will encourage others to research the growing market of voluntary carbon offsets further.

This paper explores the different ways of managing carbon in organisational settings. It uses a sequential mixed methods approach – literature review, discussions with sustainability thought leaders, and online survey and interviews with company sustainability leaders – to consider and critique the use of the carbon management hierarchy (CMH) by selected corporate bodies in the UK. The derived empirical evidence base enables a triangulated view of current performance and potential improvements. Currently, carbon management models are flawed, being vague in relation to the operational reductions required prior to offsetting and making no mention of Science Based Targets nor the role corporations could play in wider sustainability initiatives. An amended CMH is proposed incorporating wider sustainability initiatives, varying forms of offsets, the inclusion of accounting frameworks and an annual review mechanism to ensure progress towards carbon neutrality. If such a model were to be widely used, it would provide more rapid carbon emissions reductions and mitigation efforts, greater certainty in the authenticity of carbon offsets, wider sustainability impacts and a faster trajectory towards carbon neutrality.

The purpose of this paper is to examine Western consumers' levels of general environmental knowledge and specific knowledge related to carbon offsets and the relationships between specific types of environmental knowledge and consumers' related behaviors.

The study surveyed consumers from Australia (n=345) and the USA (n=340) who were sourced through national online panels. The analysis looks at differences between knowledge and behaviors, both across the samples as well as whether there are differences between consumers with high and low levels of environmental and carbon offset knowledge, and whether demographics impact on knowledge levels.

The results found that consumers had higher levels of general knowledge than carbon offset knowledge and the two types of knowledge were not related. ANOVA results considering country differences and demographic factors found that general knowledge was affected by education, age and gender, with carbon knowledge being affected by education. Environmental behavior was affected by age and gender as well, and no demographic factors influenced carbon‐related behavior. Respondent's location (i.e. USA or Australia) did not influence knowledge or behaviors, but interacted with education in regard to carbon knowledge and behavior.

This research suggests that consumers are not acting on their carbon knowledge, which may be due to the debate surrounding carbon issues and/or because the information is based on complex scientific foundations, which the average consumer may have difficulty grasping, regardless of country.

This is one of the first pieces of academic research to explore consumers' understanding of carbon‐related information and how this knowledge impacts behavior. It also proposes a measure for evaluating carbon offset knowledge, which could be used to broaden environmental knowledge assessments.

The purpose of this study is to determine if blockchain-supported carbon offset information provision and shipping options with different cost and environmental footprint implications impact consumer perceptions toward retailers and logistics service providers. Blockchain and carbon neutrality, each can be expensive to adopt and complex to manage, thus getting the “truth” on decarbonization may require additional costs for consumers.

Experimental modeling is used to address these critical and emergent issues that influence practices across a set of supply chain actors. Three hypotheses relating to the relationship between blockchain-supported carbon offset information and consumer perceptions and intentions associated with the product and supply chain actors are investigated.

The results show that consumer confidence increases when supply chain carbon offset information has greater reliability, transparency and traceability as supported by blockchain technology. The authors also find that consumers who are provided visibility into various shipping options and the product's journey carbon emissions and offset – from a blockchain-supported system – they are more willing to pay a premium for both the product and shipping options. Blockchain-supported decarbonization information disclosure in the supply chain can lead to organizational legitimacy and financial gains in return.

Understanding consumer action and sustainable consumption is critical for organizations seeking carbon neutrality. Currently, the literature on this understanding from a consumer information provision is not well understood, especially with respect to blockchain-supported information transparency, visibility and reliability. Much of the blockchain literature focuses on the upstream. This study focuses more on consumer-level and downstream supply chain blockchain implications for organizations. The study provides a practical roadmap for considering levels of blockchain information activity and consumer interaction.

Following the hierarchical model of human behavior of Fulton, Manfredo, and Lipscomb (1996), this chapter develops and tests a model incorporating both general and behavior-specific components of motivation. The research aimed to investigate how general and behavior-specific attitudes work together in explaining air travelers’ carbon offsetting behavior. The study is an experimental study that applied confirmatory factor analysis using structural equation models to better understand the motivational factors that influence aviation carbon offsetting behavior. The sample includes 349 staff and students of the University of Queensland. Based on an established hierarchical model of human behavior, the new ecological paradigm (NEP) scale and the theory of planned behavior work together to explicate general and specific attitudes, respectively. The effect from NEP to offsetting intention was partially mediated by three intermediate motivations: awareness of climate impacts of air traveling, perceived effectiveness of carbon offsets in mitigating carbon emissions, and support for a carbon tax. In particular, general support for the carbon price policy showed a complementary relationship with voluntary action.

As a result of the climate change agreements signed in Rio and Kyoto, in 1992 and 1997 respectively, trading in carbon emissions is a reality. Systems of verification and certification such as that devised by SGS Forestry will underpin the regulation and monitoring of the emerging market.