The insights gained from using the springboard perspective and the LOO concept are non-trivial: They basically predict future dominance of ‘insider’ EMNEs at the expense of MNEs from developed markets.
Petersen, B. and Seifert, R.E. (2014), "Strategic Asset Seeking by EMNEs: A Matter of Liabilities of Foreignness – or Outsidership?", Multinational Enterprises, Markets and Institutional Diversity (Progress in International Business Research, Vol. 9), Emerald Group Publishing Limited, pp. 375-398. https://doi.org/10.1108/S1745-886220140000009015Download as .RIS
Emerald Group Publishing Limited
Copyright © 2014 Emerald Group Publishing Limited