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“See You in Iran” on Facebook

Authenticity & Tourism

ISBN: 978-1-78754-817-6, eISBN: 978-1-78754-816-9

Publication date: 14 September 2018


Iran is considered an emerging destination that remains largely under-toured, even as the recent lifting of strict economic sanctions and new international agreements is making it easier to obtain a visa-on-arrival. The Facebook page “See You in Iran” is used to promote the destination and communicate the “real” image of Iran (with numerous updates daily), with semblances of authenticity portrayed through user-generated content (UGC). UGC allows people to post and explore new places, and to interact with those who have just visited. This chapter assesses UGC using an interpretative framework: authentic inquiry (the need for unknown insight into a new awareness), authentic encounter (through relationships, connections, communitas, and belonging), and authentic production (based on feelings, emotions, and sensations).



Wise, N. and Farzin, F. (2018), "“See You in Iran” on Facebook", Authenticity & Tourism (Tourism Social Science Series, Vol. 24), Emerald Publishing Limited, Leeds, pp. 33-52.



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