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Including Augmented Reality in Tourism Education Programs

Tourism Education: Global Issues and Trends

ISBN: 978-1-78350-997-3, eISBN: 978-1-78350-998-0

Publication date: 23 September 2015


This chapter outlines an augmented reality project developed as part of a master’s course on eTourism within a curriculum. It discusses opportunities to foster community engagement with local tourism actors and experiential learning for international students. It also contributes to the literature on experiential education in this field. Moreover, the chapter discusses cross-cultural learning implications as international students were asked to study a local destination. Results show how the introduction of a practical project into the tourism curriculum proved to provide better learning of the application of eTourism, and a powerful pedagogical approach to raise global citizenship awareness.



Marchiori, E. and Cantoni, L. (2015), "Including Augmented Reality in Tourism Education Programs", Tourism Education: Global Issues and Trends (Tourism Social Science Series, Vol. 21), Emerald Group Publishing Limited, Bingley, pp. 115-134.



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