The paper focuses on legitimation and legitimation strategies applied by companies. Following the process of systematic review, we analyse empirical studies exploring legitimation and legitimation strategies from different theoretical perspectives. Using the key findings by reconnoitering and comparing the theoretical background, approaches, methodologies and findings of these empirical studies, we outline potential directions for research in the legitimation strategies of firms engaged in international business operations.
Turcan, R.V., Marinova, S. and Bakhtiar Rana, M. (2012), "Empirical Studies on Legitimation Strategies: A Case for International Business Research Extension", Tihanyi, L., Devinney, T.M. and Pedersen, T. (Ed.) Institutional Theory in International Business and Management (Advances in International Management, Vol. 25), Emerald Group Publishing Limited, Bingley, pp. 425-470. https://doi.org/10.1108/S1571-5027(2012)0000025023
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