Review of Marketing Research: Volume 4
Subject:
Table of contents
(11 chapters)Ad Hoc Reviewers
Pages vi-vi
Content available
Review of Marketing Research
Pages ix-xiv
Brand Extension Research
Pages 92-122
About the Editor and Contributors
Pages 201-202
- DOI
- 10.1108/S1548-6435(2008)4
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-7656-2092-7
- eISBN
- 978-0-85724-726-1
- Book series ISSN
- 1548-6435