Formal Choice Models of Informal Choices
ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1
Publication date: 1 January 2008
Citation
Louviere, J.J. and Meyer, R.J. (2008), "Formal Choice Models of Informal Choices", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 3-32. https://doi.org/10.1108/S1548-6435(2008)0000004005
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited