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Store Brands

Jagmohan S. Raju

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

Publication date: 1 February 2007

Citation

Sayman, S. and Raju, J.S. (2007), "Store Brands", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 132-151. https://doi.org/10.1108/S1548-6435(2007)0000003009

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited