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The Eye of the Beholder

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005


Holbrook, M.B. (2005), "The Eye of the Beholder", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Bingley, pp. 35-100.



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