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The Eye of the Beholder

Morris B. Holbrook

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005

Citation

Holbrook, M.B. (2005), "The Eye of the Beholder", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 35-100. https://doi.org/10.1108/S1548-6435(2004)0000001006

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited