Review of Marketing Research: Volume 1
Publication Date:
Book Series:
RMREditor:
- Naresh K. Malhotra
Chapters:
- Review of Marketing Research
- Ad Hoc Reviewers
- Review of Marketing Research
- A Reappraisal of the Role of Emotion in Consumer Behavior
- The Eye of the Beholder
- Consumer Information Acquisition
- The Resource-Advantage Theory of Competition
- Toward an Integrated Model of Business Performance
- Consumers’ Evaluative Reference Scales and Social Judgment Theory
- Correspondence Analysis
- About the Editor and Contributors
- Index