Review of Marketing Research: Volume 1
Subject:
Table of contents
(12 chapters)Review of Marketing Research
Pages v-v
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Ad Hoc Reviewers
Pages vi-vi
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Review of Marketing Research
Pages ix-xii
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The Eye of the Beholder
Pages 35-100
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Consumer Information Acquisition
Pages 101-152
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The Resource-Advantage Theory of Competition
Pages 153-206
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Toward an Integrated Model of Business Performance
Pages 207-244
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Correspondence Analysis
Pages 285-316
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About the Editor and Contributors
Pages 317-318
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Index
Pages 319-336
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- DOI
- 10.1108/S1548-6435(2005)1
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-7656-1304-2
- eISBN
- 978-0-85724-723-0
- Book series ISSN
- 1548-6435