Review of Marketing Research: Volume 1
Subject:
Table of contents
(12 chapters)Review of Marketing Research
Pages v-v
Content available
Ad Hoc Reviewers
Pages vi-vi
Content available
Review of Marketing Research
Pages ix-xii
The Eye of the Beholder
Pages 35-100
Consumer Information Acquisition
Pages 101-152
Correspondence Analysis
Pages 285-316
About the Editor and Contributors
Pages 317-318
Index
Pages 319-336
Content available
- DOI
- 10.1108/S1548-6435(2005)1
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-7656-1304-2
- eISBN
- 978-0-85724-723-0
- Book series ISSN
- 1548-6435