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A Reappraisal of the Role of Emotion in Consumer Behavior

Allison R. Johnson

David W. Stewart

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005

Citation

Johnson, A.R. and Stewart, D.W. (2005), "A Reappraisal of the Role of Emotion in Consumer Behavior", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 3-34. https://doi.org/10.1108/S1548-6435(2004)0000001005

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited