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Dynamic Analysis and Strategy in Africa Management

Advancing Research Methodology in the African Context: Techniques, Methods, and Designs

ISBN: 978-1-78441-490-0, eISBN: 978-1-78441-489-4

Publication date: 26 November 2014



My purpose is to describe for strategic management scholars in Africa, particularly graduate students and new faculty members, dynamic analysis and its significance in the African context so as to assist in the study of dynamic phenomena.


I discuss various types and methods of dynamic analysis. Dynamic analysis has been used extensively in such fields as cognitive psychology, social psychology, and management in Western countries.


I illustrate the various dynamics by reviewing four illustrative studies. I also provide procedures for studying dynamics in the African context.

Research limitations/implications

I discuss the strengths and limitations of dynamic analysis and suggest ways of maximizing its potential.

Practical implications

The technique is a source particularly for graduate students of strategy in Africa. They can use it to supplement other approaches in studying strategic management phenomena.


This chapter discusses a typology of dynamic analysis consistent with empirical or variable modeling approaches. The lack of such a typology in the context of Africa makes it a valuable contribution. Thus, it fills a contextual gap in the research methodology literature.



Zoogah, D.B. (2014), "Dynamic Analysis and Strategy in Africa Management", Advancing Research Methodology in the African Context: Techniques, Methods, and Designs (Research Methodology in Strategy and Management, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 99-132.



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