This perspective challenges existing conceptualizations of celebrity and iconicity by framing them as inter-related processes, where celebrity associations are fixed in time, while iconic associations transition across time periods to reflect changing cultural values and concerns.
Eagar, T. and Lindridge, A. (2015), "Resolving Contradictions in Human Brand Celebrity and Iconicity", Consumer Culture Theory (Research in Consumer Behavior, Vol. 17), Emerald Group Publishing Limited, pp. 311-330. https://doi.org/10.1108/S0885-211120150000017015Download as .RIS
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