This paper contributes to existing research by providing an understanding of ethnic minorities’ perceptions of product cross-over, understudied until now when it comes to mainstream marketplaces. Moreover, it highlights the importance of studying retail environments such as supermarkets, where ethnic spectacles enter consumers’ everyday life.
Regany, F. and Emontspool, J. (2015), "“They’re Taking Us for Fools” – When Ethnic Spectacles are Perceived as Dystopias", Consumer Culture Theory (Research in Consumer Behavior, Vol. 17), Emerald Group Publishing Limited, pp. 295-309. https://doi.org/10.1108/S0885-211120150000017014Download as .RIS
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