By explaining how new calculations of value are being produced under glocalized regimes of manufacture and distribution, this research makes an important contribution to our understandings of brands and their limits.
Kuever, E. (2014), "Mapping the Real and the False: Globalization and the Brand in Contemporary China", Consumer Culture Theory (Research in Consumer Behavior, Vol. 16), Emerald Group Publishing Limited, Bingley, pp. 173-189. https://doi.org/10.1108/S0885-211120140000016009
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