Originality/value of the chapter – This research explores how consumers engage in a form of consumption that has been largely overlooked by consumer researchers, and how consumers experience the blurring of boundaries between purely transactional service encounters and those that entail a deeper connection between provider and consumer. In addition to shedding light on this consumption context in the form of description, this research illuminates some aspects of GFE consumption that are theoretically interesting (beyond the context itself) to consumer researchers.
Dinnin Huff, A. (2011), "Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 111-126. https://doi.org/10.1108/S0885-2111(2011)0000013010
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