Management practices are analysed using the case study methodology. The findings show that a relationship exists between the company’s features, such as ( the configuration and control of the retail stores) and the products they sell (the duration of the products lifecycle) and the use of retail and Demand Management levers which have been grouped into five main families; information management; demand forecasting; assortment planning; orders and replenishments management, and demand and supply synchronization.
Caniato, F., Caridi, M., Castelli, C. and Luca, L. (2008), "Demand and Retail Management in Luxury Fashion Industries", Research Journal of Textile and Apparel, Vol. 12 No. 3, pp. 65-76. https://doi.org/10.1108/RJTA-12-03-2008-B007
Emerald Group Publishing Limited
Copyright © 2008 Emerald Group Publishing Limited