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Demand and Retail Management in Luxury Fashion Industries

Federico Caniato (Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milano, Italy )
Maria Caridi (Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milano, Italy )
Cecilia Castelli (Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milano, Italy )
Luca Luca (Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milano, Italy )

Research Journal of Textile and Apparel

ISSN: 1560-6074

Article publication date: 1 August 2008

Abstract

Management practices are analysed using the case study methodology. The findings show that a relationship exists between the company’s features, such as ( the configuration and control of the retail stores) and the products they sell (the duration of the products lifecycle) and the use of retail and Demand Management levers which have been grouped into five main families; information management; demand forecasting; assortment planning; orders and replenishments management, and demand and supply synchronization.

Keywords

Citation

Caniato, F., Caridi, M., Castelli, C. and Luca, L. (2008), "Demand and Retail Management in Luxury Fashion Industries", Research Journal of Textile and Apparel, Vol. 12 No. 3, pp. 65-76. https://doi.org/10.1108/RJTA-12-03-2008-B007

Publisher

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Emerald Group Publishing Limited

Copyright © 2008 Emerald Group Publishing Limited