What makes a good paper? Analytic and Continental ideals in consumer culture theory
Abstract
Purpose
This paper aims to illuminate the characteristics of Analytic and Continental scholarship to generate a deeper appreciation for both writing styles in the consumer culture theory (CCT) community.
Design/methodology/approach
Two CCT researchers discuss the merits of Analytic and Continental scholarship in an accessible dialogical format.
Findings
Analytic ideals of scholarship, espoused by elite academic journals, include conceptual rigor, logical claims, theoretical coherence, researcher agnosticism and broad generalizability. Continental ideals of scholarship, more likely to be espoused by niche and/or critical journals, include creative writing, holistic interpretation, intellectual imagination, political provocation and deep contextualization.
Originality/value
This dialogue may build more understanding across variously oriented scholars, literatures, and journals in the CCT community.
Keywords
Citation
Bajde, D. and Gopaldas, A. (2019), "What makes a good paper? Analytic and Continental ideals in consumer culture theory", Qualitative Market Research, Vol. 22 No. 3, pp. 270-277. https://doi.org/10.1108/QMR-07-2017-0112
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited