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Aligning planning with outcomes

Ellen N. Sayed (Distributed eLibrary, Weill Cornell Medical College in Qatar, Doha, Qatar)

Performance Measurement and Metrics

ISSN: 1467-8047

Article publication date: 19 July 2013




This paper aims to describe the process of identifying, applying and assessing the balanced scorecard model on a five‐year, strategic plan in an academic, medical library two years into the five‐year period. The existing strategic plan consisted of eight inter‐connected pathways with multiple goals and objectives, generating a high volume of data, which made it difficult to track the implementation of the plan.


A research query seeking an alternative to the current strategic plan framework was developed and researched. This process identified the balanced scorecard as a possible successful alternative to the eight inter‐connected pathways in place. After the application of the balanced scorecard, a second query, with assessment criteria, was developed to determine if the balanced scorecard did, in fact, provide a better framework than the original plan.


The balanced scorecard restructured the eight pathways into four perspectives to create an aligned, cause‐and‐effect strategy. The original plan had too many themes to manage and lacked a cohesive strategy. Performance measures proved more meaningful and manageable in measuring the success of the strategic plan than the high volume of project management data. It was concluded that the balanced scorecard met the assessment criteria as a better framework for the strategic plan.

Practical implications

Aligning goals and objectives to form strategy simplified the implementation of the strategic plan. Performance measures focus on the performance of the organization, creating a process of continuous improvement.


While the balanced scorecard has been applied in academic libraries, this project successfully applied the model on a strategic plan two years after its implementation.



Sayed, E.N. (2013), "Aligning planning with outcomes", Performance Measurement and Metrics, Vol. 14 No. 2, pp. 100-117.



Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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