The purpose of this paper is to develop a research model examining users' perceived value of a location-based social networking service (LB-SNS) through hedonic, utilitarian, and social values. This study investigates the impact for each type of perceived value on user satisfaction, behavioural intention to use, and word-of-mouth for LB-SNS.
Data were collected from 172 Korean smartphone users with experience using LB-SNS. This study employed PLS to test the proposed model and corresponding hypotheses.
A positive influence exists for each type of perceived value on satisfaction with hedonic value having the strongest relationship. Hedonic value is positively correlated with behavioural intention to use LB-SNS and positive word-of-mouth while social value affects positive word-of-mouth. Utilitarian value did not influence either behavioural intention to use LB-SNS or positive word-of-mouth. User satisfaction has a significant influence on both behavioural intention to use LB-SNS and positive word-of-mouth.
This study is at the forefront of research focused on LB-SNS adoption, extending beyond the utilitarian-hedonic value dichotomy to include a social dimension. This study confirmed that perceived value is an antecedent of satisfaction, which leads to behavioural intentions.
The advantages and benefits of LB-SNS should be emphasised to increase users' perceived value. LB-SNS providers can improve user satisfaction by increasing the hedonic, utilitarian, and social value of their services. Organisations should seek out and explore the possibilities of marketing campaigns through LB-SNS.
This study is the first empirical study examining user acceptance of LB-SNS incorporating users' perceived value satisfaction and behavioural intentions
Yu, J., Zo, H., Kee Choi, M. and P. Ciganek, A. (2013), "User acceptance of location-based social networking services: An extended perspective of perceived value", Online Information Review, Vol. 37 No. 5, pp. 711-730. https://doi.org/10.1108/OIR-12-2011-0202
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