To read the full version of this content please select one of the options below:

User acceptance of location-based social networking services: An extended perspective of perceived value

Jieun Yu (Korea Advanced Institute of Science and Technology, Daejeon, Republic of Korea)
Hangjung Zo (Korea Advanced Institute of Science and Technology, Daejeon, Republic of Korea)
Mun Kee Choi (Korea Advanced Institute of Science and Technology, Daejeon, Republic of Korea)
Andrew P. Ciganek (University of Wisconsin–Whitewater, Whitewater, Wisconsin, USA)

Online Information Review

ISSN: 1468-4527

Article publication date: 23 September 2013

Abstract

Purpose

The purpose of this paper is to develop a research model examining users' perceived value of a location-based social networking service (LB-SNS) through hedonic, utilitarian, and social values. This study investigates the impact for each type of perceived value on user satisfaction, behavioural intention to use, and word-of-mouth for LB-SNS.

Design/methodology/approach

Data were collected from 172 Korean smartphone users with experience using LB-SNS. This study employed PLS to test the proposed model and corresponding hypotheses.

Findings

A positive influence exists for each type of perceived value on satisfaction with hedonic value having the strongest relationship. Hedonic value is positively correlated with behavioural intention to use LB-SNS and positive word-of-mouth while social value affects positive word-of-mouth. Utilitarian value did not influence either behavioural intention to use LB-SNS or positive word-of-mouth. User satisfaction has a significant influence on both behavioural intention to use LB-SNS and positive word-of-mouth.

Research limitations/implications

This study is at the forefront of research focused on LB-SNS adoption, extending beyond the utilitarian-hedonic value dichotomy to include a social dimension. This study confirmed that perceived value is an antecedent of satisfaction, which leads to behavioural intentions.

Practical implications

The advantages and benefits of LB-SNS should be emphasised to increase users' perceived value. LB-SNS providers can improve user satisfaction by increasing the hedonic, utilitarian, and social value of their services. Organisations should seek out and explore the possibilities of marketing campaigns through LB-SNS.

Originality/value

This study is the first empirical study examining user acceptance of LB-SNS incorporating users' perceived value satisfaction and behavioural intentions

Keywords

Citation

Yu, J., Zo, H., Kee Choi, M. and P. Ciganek, A. (2013), "User acceptance of location-based social networking services: An extended perspective of perceived value", Online Information Review, Vol. 37 No. 5, pp. 711-730. https://doi.org/10.1108/OIR-12-2011-0202

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited