To apply the design concept of regional design, excavate the typical culture of Chongqing for the current design, and endows the cultural elements and symbols that have lasted for a long time with a new flavor of The Times, firstly, the design concept of regional design is introduced to present and analyze typical regional cultural elements of Chongqing. Then, the cultural appeal and social influence of the design of Chongqing rail transit are analyzed, and the main entry point of the design is summarized to provide theoretical reference and method guidance for the subsequent design. Finally, after completing the theoretical framework, typical case analysis and the reference of design techniques, the design procedure of rail vehicles with Chongqing regional culture is proposed, and the shape design, exterior design and the interior design are completed, which have certain guiding significance for the regional characteristics of rail transit construction in Chongqing.
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