A bibliometric study on marketing perspective of psychological ownership

Abstract

Purpose

This study aims to analyse the trend of publication in the field of psychological ownership (PO) in marketing by looking at the previous research papers. The research pinpoints the key concepts, methodology, analytical approach and the structure of PO that could open up future research path in this area of research.

Design/methodology/approach

This paper provides a bibliometric analysis of PO in marketing by using performance analysis and science mapping with data extracted from Scopus database using VOSviewer software.

Findings

Results show the trend of publications in the field of PO and found out the main themes related to the PO and also provide future research avenues for further exploration by scholars.

Research limitations/implications

The study could help researchers, firms and marketers to predict functioning of customer’s mind and their decision-making, thus enabling organizations to create a strong targeted marketing strategy to attract and engage customers.

Originality/value

The present study provides a bird’s view of psychological ownership in marketing context by applying bibliometric analysis tool. Also, the rigorous literature investigation links and integrates isolated diverse knowledge of PO that aids in developing meaningful new insights for firms and marketers.

Citation

Gupta, S. and Sharma, B. (2024), "A bibliometric study on marketing perspective of psychological ownership", Management Research Review, Vol. 47 No. 11, pp. 1750-1776. https://doi.org/10.1108/MRR-08-2023-0603