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Transforming big data into knowledge: the role of knowledge management practice

Roberto Chierici (Department of Business and Law, Universita degli Studi di Milano-Bicocca, Milano, Italy)
Alice Mazzucchelli (Department of Business and Law, Universita degli Studi di Milano-Bicocca, Milano, Italy)
Alexeis Garcia-Perez (Coventry University, Coventry, UK)
Demetris Vrontis (School of Business, University of Nicosia, Nicosia, Cyprus)

Management Decision

ISSN: 0025-1747

Article publication date: 29 November 2018

Issue publication date: 20 September 2019

1831

Abstract

Purpose

The purpose of this paper is to empirically investigate how big data collected from social media contribute to knowledge management practices, innovation processes and business performance.

Design/methodology/approach

The study used 418 questionnaires collected from firms that actively invest in marketing, advertising and communication in the Italian market. The hypotheses testing and analysis were conducted using structural equation modeling.

Findings

The results reveal that customers’ data gathered from social media produce different effects on knowledge management practices and firms’ innovation capacity. Furthermore, increased innovation capacity turned out to affect customer relationship performance directly, while it contributes to gain better financial performance only when it is used to gain relational outcomes.

Originality/value

The outcomes of the study help firms to develop a clear understanding about which big data retrieved from social media can be useful to improve their knowledge management practices and enhance their innovation capacity. Moreover, by investigating the mediating role of big data knowledge management in the context of social media knowledge acquisition and innovation capacity, this study also extends the mediation variables used to understand the relationship between knowledge capabilities and practices and innovation constructs.

Keywords

Citation

Chierici, R., Mazzucchelli, A., Garcia-Perez, A. and Vrontis, D. (2019), "Transforming big data into knowledge: the role of knowledge management practice", Management Decision, Vol. 57 No. 8, pp. 1902-1922. https://doi.org/10.1108/MD-07-2018-0834

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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