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Intentions to adopt the blockchain: investigation of the retail supply chain

Subhodeep Mukherjee (Department of Operations, GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, India)
Manish Mohan Baral (Department of Operations, GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, India)
B. Latha Lavanya (Department of Management, MEASI Institute of Management, Chennai, India)
Ramji Nagariya (School of Business and Management, Christ (Deemed to be University), Bengaluru, India)
Bharat Singh Patel (Department of Operations Management, Thiagarajar School of Management, Madurai, India)
Venkataiah Chittipaka (School of Management Studies, Indira Gandhi National Open University (IGNOU), New Delhi, India)

Management Decision

ISSN: 0025-1747

Article publication date: 14 February 2023

Issue publication date: 25 April 2023

2073

Abstract

Purpose

Blockchain can track the material from the manufacturer to the end customers. Therefore, it can ensure the product's authenticity, transparency and trust in the retail supply chain (SC). There is a need to trace and track the retail products before it reaches the customers to check the quality of the products so that expired products can be recycled and reused, which in turn will help gain customers' trust. This research aims to investigate retail employees' behavioural intention to adopt blockchain in the retail SC.

Design/methodology/approach

To examine the behavioural intention of employees in the retail SC, the research uses three theories – the technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour. The technology acceptance model measures the employee's acceptance of blockchain in the retail SC. The unified theory of acceptance is used in this research to measure how blockchain adoption will improve the performance of the employees. The theory of planned behaviour is used in this research to measure whether the employees intend to adopt blockchain. A survey was carried out in the retail stores of India. Exploratory factor analysis and structural equation modelling were used for data analysis.

Findings

This study found that the employees of the retail stores have a positive intention and attitude to adopt blockchain technology. Further, it was found that perceived behavioural control and effort expectancy was not promoting blockchain adoption in the retail sector.

Practical implications

This study will help the retail stores' employees understand the blockchain in their operations and will motivate the top management of the retail companies to adopt this technology. The study is limited to the retail SC in India only.

Originality/value

This study uses three theories technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour, which were not used in earlier studies of blockchain adoption in the retail SC.

Keywords

Acknowledgements

Conflict of interest declaration: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

Citation

Mukherjee, S., Baral, M.M., Lavanya, B.L., Nagariya, R., Singh Patel, B. and Chittipaka, V. (2023), "Intentions to adopt the blockchain: investigation of the retail supply chain", Management Decision, Vol. 61 No. 5, pp. 1320-1351. https://doi.org/10.1108/MD-03-2022-0369

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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