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C5 model for the consortium management: SWOT analysis

Y. Srinivasa Rao (School of Planning and Architecture, Vijayawada, India)

Library Management

ISSN: 0143-5124

Article publication date: 13 June 2017




This paper elicits information, an excess of information and the stakeholders’ role in the use of information. The purpose of this paper is to create a “C5 model” (clients, connectivity, content, copyright and cost) for the consortium management to support and improve its academic and administrative decision-making skills and optimize returns.


The methodology used for this study was “strength, weakness, opportunity and threat” (SWOT) analysis. As a tool, it was used as one of the strategic analytical techniques to evaluate various aspects of consortium management. The purpose of choosing this method was to derive a set of strategies for comparing the internal (strengths/weaknesses) and external (opportunities/threats) forces of the “C5 model” of consortium management.


From the SWOT analysis of the “C5 model,” it was observed that four combinations, maxi-maxi (strengths/opportunities (SO), mini-maxi (weaknesses/opportunities (WO), maxi-mini (strengths/threats (ST)) and mini-mini (weaknesses/threats (WT)), were drawn to derive a set of strategies to benefit the consortium management. The SO strategies such as building a client-centric resource management system, centralized gateway, collaborative acquisition model, common copyright communication and clearance center and cost-benefit analysis were built on the basis of the strengths and opportunities identified. Likewise, the WO strategies such as organizational planning, equality in ICT infrastructure facilities, quality content, public disclosure of copyright obligations and effective economic models were drawn to minimize the weaknesses of each component by taking advantage of the identified opportunities. The ST strategies were worked out using strengths of the model to possibly mitigate its threats. Similarly, the WT strategies were created to minimize the weaknesses and avoid the threats as much as possible. However, these strategies would not only help consortium management in the decision-making process, but also optimize returns and improve the intellectual outcome of organizations.


Not many research studies have been developed regarding the SWOT analysis of the “C5 model” for consortium management. This study attempts to benefit a large community of library and information science professionals, consortia and their clients.



Srinivasa Rao, Y. (2017), "C5 model for the consortium management: SWOT analysis", Library Management, Vol. 38 No. 4/5, pp. 248-262.



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