Impact of big data usage on product and process innovation: the role of data diagnosticity
ISSN: 0368-492X
Article publication date: 1 March 2022
Issue publication date: 25 September 2023
Abstract
Purpose
In today's business environment, big data is viewed as the “new oil,” which is rapidly changing the traditional business models and mode of operations. According to commentaries and scholarly work, big data and its applications have penetrated deeply into the very core of the products, services, and functional areas of many firms. What remains unclear is how using this “new oil” (big data) and “new technique” (data diagnosticity) can result in new “products and processes.” The purpose of this paper is to examine the effects of big data usage on product and process innovation, and the moderating role of data diagnosticity on said associations.
Design/methodology/approach
Data were obtained from Turkish firms that utilize big data in their daily operations and analyzed with the partial least squares' structural equation modeling technique.
Findings
The findings revealed that big data usage is a predictor for higher product and process innovation. Diagnostic capabilities of the firms did not amplify the link between big data usage and product innovation, big data usage and process innovation.
Originality/value
This paper is among the first study to examine the association of big data usage, data diagnostic capabilities, product, and process innovations in the Turkish context. Implications for theory and practice are discussed.
Keywords
Acknowledgements
This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors. The authors have no conflict of interest. The study is part of the first author's thesis. All participants have informed consent.
Author's contribution: Tuğba Tunc-Abubakar: Conceptualization, Methodology, Data Curation, Writing – Original Draft. Adnan Kalkan: Supervision, Writing – Review and Editing. A. Mohammed Abubakar: Formal analysis, Writing – Review and Editing
Citation
Tunc-Abubakar, T., Kalkan, A. and Abubakar, A.M. (2023), "Impact of big data usage on product and process innovation: the role of data diagnosticity", Kybernetes, Vol. 52 No. 9, pp. 3178-3196. https://doi.org/10.1108/K-11-2021-1138
Publisher
:Emerald Publishing Limited
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