Dark personality triad and cyberentrepreneurial intentions: the mediation of cyberentrepreneurial self-efficacy and moderation of positive thinking

Abstract

Purpose

Advancement and disruptions in technologies have attracted cyberentrepreneurs globally, but what factors influence their intentions is an area that requires in-depth investigation. In order to dig down the phenomenon of cyberentrepreneurial intentions (CEIs), this study entails investigation of both direct and indirect effects (through cyberentrepreneurial self-efficacy; CESE) of the dark personality traits (e.g. Machiavellianism, narcissism and psychopathy). It also aims to investigate the moderating role of positive thinking (PT) on the association between CESE and CEIs.

Design/methodology/approach

Data are collected, using personally administrated questionnaires, from students enrolled in business and information technology (IT) programs in large public sector universities in three waves to tackle common method bias. A total of 641 useful responses were considered for analysis purposes.

Findings

The results reveal that not all dark triad dimensions influence CEIs and CESE. Narcissism is the only positive predictor of both the outcome variables (CESE and CEIs). Specifically, psychopathy positively influences CEIs, while its effects on CESE are negative; whereas Machiavellianism does not predict CESE, however, it negatively influences CEIs. In addition, CESE mediates the association between narcissism and CEIs; however, PT strengthens the relationship between CESE and CEIs.

Research limitations/implications

The study collected data from a country with low entrepreneurs; therefore, results may vary for countries with a large number of entrepreneurs. The findings of the study offer both theoretical and practical implications, while it highlights the role of dark personality traits and their link with the CESE and CEIs.

Originality/value

There is a dearth of literature on CEIs, which this study extends through the dark personality traits (Machiavellianism, narcissism and psychopathy). This study also explored the mediating mechanism of CESE and the conditional role of PT between dark personality traits and CEIs.

Citation

Ahmed, I. and Islam, T. (2023), "Dark personality triad and cyberentrepreneurial intentions: the mediation of cyberentrepreneurial self-efficacy and moderation of positive thinking", Kybernetes, Vol. 52 No. 9, pp. 3022-3043. https://doi.org/10.1108/K-05-2022-0765