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SDG editorial: improving life on planet earth – a call to action for service research to achieve the sustainable development goals (SDGs)

Rebekah Russell-Bennett (Faculty of Business, Government and Law, University of Canberra, Canberra, Australia)
Mark Scott Rosenbaum (College of Business, Hawaii Pacific University, Honolulu, Hawaii, USA)
Raymond P. Fisk (ServCollab, San Marcos, Texas, USA and Department of, Texas State University, San Marcos, Texas, USA)
Maria M. Raciti (School of Business and Creative Industries, University of the Sunshine Coast, Sippy Downs, Australia)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 12 December 2023

Issue publication date: 18 January 2024

1389

Abstract

Purpose

This editorial aims to organise the 17 United Nations Sustainable Development Goals (SDGs) into seven ServCollab service research themes to provide a way forward for service research that improves human and planetary life.

Design/methodology/approach

A conceptual approach is used that draws on observations from the scholarly experience of the editors.

Findings

This editorial offers seven research themes for service researchers: services that enable the WELL-BEING of the human species; services that provide OPPORTUNITY for all humans; services that manage RESOURCES for all humans; ECONOMIC services for work and growth for all humans; services from INSTITUTIONS that offer fair and sustainable living for all humans; service ecosystems with the PLANET; and COLLABORATION services for sustainable development partnerships.

Practical implications

Service scholars are urged to pursue collaborative research that reduces suffering, improves well-being and enables well-becoming for the sustainability and prosperity of Planet Earth.

Originality/value

This editorial provides service scholars with a new framework synthesising the SDGs into research themes that help focus further service research.

Keywords

Citation

Russell-Bennett, R., Rosenbaum, M.S., Fisk, R.P. and Raciti, M.M. (2024), "SDG editorial: improving life on planet earth – a call to action for service research to achieve the sustainable development goals (SDGs)", Journal of Services Marketing, Vol. 38 No. 2, pp. 145-152. https://doi.org/10.1108/JSM-11-2023-0425

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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