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Editorial: the importance of the snappy title

Rebekah Russell-Bennett (School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia)
Steve Baron (Management School, University of Liverpool, Liverpool, UK)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 8 August 2016




The purpose of this paper is to demonstrate the role that journal article titles play in engaging the reader.


This paper build on previous commentaries to provide evidence for the role of the title.


A snappy title acts as a device to capture attention and generate interest in an article. This is the first step to engaging the reader with the article content.


This editorial focuses attention on a crucial aspect of an individual’s publication strategy which can easily be overlooked or simply not given sufficient consideration.



Russell-Bennett, R. and Baron, S. (2016), "Editorial: the importance of the snappy title", Journal of Services Marketing, Vol. 30 No. 5, pp. 477-479.



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