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Editorial: the importance of the snappy title

Rebekah Russell-Bennett (School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia)
Steve Baron (Management School, University of Liverpool, Liverpool, UK)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 8 August 2016

1330

Abstract

Purpose

The purpose of this paper is to demonstrate the role that journal article titles play in engaging the reader.

Design/methodology/approach

This paper build on previous commentaries to provide evidence for the role of the title.

Findings

A snappy title acts as a device to capture attention and generate interest in an article. This is the first step to engaging the reader with the article content.

Originality/value

This editorial focuses attention on a crucial aspect of an individual’s publication strategy which can easily be overlooked or simply not given sufficient consideration.

Keywords

Citation

Russell-Bennett, R. and Baron, S. (2016), "Editorial: the importance of the snappy title", Journal of Services Marketing, Vol. 30 No. 5, pp. 477-479. https://doi.org/10.1108/JSM-06-2016-0210

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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