Editorial: the importance of the snappy title
Abstract
Purpose
The purpose of this paper is to demonstrate the role that journal article titles play in engaging the reader.
Design/methodology/approach
This paper build on previous commentaries to provide evidence for the role of the title.
Findings
A snappy title acts as a device to capture attention and generate interest in an article. This is the first step to engaging the reader with the article content.
Originality/value
This editorial focuses attention on a crucial aspect of an individual’s publication strategy which can easily be overlooked or simply not given sufficient consideration.
Keywords
Citation
Russell-Bennett, R. and Baron, S. (2016), "Editorial: the importance of the snappy title", Journal of Services Marketing, Vol. 30 No. 5, pp. 477-479. https://doi.org/10.1108/JSM-06-2016-0210
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited