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How do service innovation practices develop frontline employee resilience capabilities in not-for-profits?

Fatemeh S. Shahmehr (Department of Management and Marketing, La Trobe University, Melbourne, Australia)
Amrik Sohal (Department of Management, Monash University, Melbourne, Australia)
Seyed Mohammad Sadegh Khaksar (Department of Management and Marketing, La Trobe University, Melbourne, Australia)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 22 March 2024

Issue publication date: 25 April 2024

39

Abstract

Purpose

This study aims to explore how not-for-profit organisations (NFPs) adopt service innovation and improve their employee resilience capabilities as a response to environmental changes arising from marketisation of public services.

Design/methodology/approach

Using a multiple case-study research design, this study involved 32 interviews with frontline employees working in a not-for-profit care-providing organisation.

Findings

This study finds that the development of absorptive capacity can facilitate service innovation adoption in NFPs and improve employee resilience in times of transition.

Originality/value

This study offers theoretical insights on service innovation, absorptive capacity and employee resilience in NFPs. It makes practical recommendations that will enable NFPs to help frontline employees better adopt service innovation practices in business models endorsed by the private sector.

Keywords

Citation

Shahmehr, F.S., Sohal, A. and Khaksar, S.M.S. (2024), "How do service innovation practices develop frontline employee resilience capabilities in not-for-profits?", Journal of Services Marketing, Vol. 38 No. 4, pp. 494-508. https://doi.org/10.1108/JSM-03-2023-0096

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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