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Gamification and entrepreneurial intentions

José L. Ruiz-Alba (Department of Marketing and Business Strategy, University of Westminster, London, UK)
Anabela Soares (Plymouth University, Plymouth, UK)
Miguel Angel Rodríguez-Molina (University of Granada, Granada, Spain)
Arnaud Banoun (OCRE Lab, EDC Paris Business School,Courbevoie, France)

Journal of Small Business and Enterprise Development

ISSN: 1462-6004

Article publication date: 25 January 2019

Issue publication date: 25 October 2019

Abstract

Purpose

The purpose of this paper is to investigate how gamification can influence entrepreneurial intentions (EI) of a group of users of an online platform provided by a private company.

Design/methodology/approach

A quantitative research strategy was used with a sample of 220 respondents. These respondents were tested before and after the gamification experience.

Findings

Main findings support literature suggesting a clear effect of attitudes towards behaviour and perceived behavioural control on EI, in line with the theory of planned behaviour (TPB). Once the basic assumptions of TPB were confirmed, the authors tested the effects of gamification comparing before and after results. Main findings highlight an increase of these effects after the gamification experience, aligned with the self-determination theory.

Practical implications

These findings suggest that gamification is able to influence entrepreneurial behaviours. This contributes to both companies and educators’ knowledge on training for EI with gamification and the use of online platforms to this effect. Recommendations are provided.

Originality/value

This is the first study that investigates the impact of gamification on EI and how gamification can influence the different relationships between the antecedents of EI.

Keywords

Citation

Ruiz-Alba, J.L., Soares, A., Rodríguez-Molina, M.A. and Banoun, A. (2019), "Gamification and entrepreneurial intentions", Journal of Small Business and Enterprise Development, Vol. 26 No. 5, pp. 661-683. https://doi.org/10.1108/JSBED-09-2018-0266

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited