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Entrepreneurs’ personal values and CSR orientations: evidence from SMEs in Zambia

Progress Choongo (Department of Management and Organization, Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands) (School of Business, Copperbelt University, Kitwe, Zambia)
Leo Jasper Paas (School of Communication, Journalism and Marketing, College of Business, Massey University, Auckland, New Zealand)
Enno Masurel (Amsterdam Center for Entrepreneurship, Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands)
Elco van Burg (Department of Management and Organization, Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands)
John Lungu (School of Graduate Studies, The Copperbelt University, Kitwe, Zambia)

Journal of Small Business and Enterprise Development

ISSN: 1462-6004

Article publication date: 12 October 2018

Issue publication date: 7 August 2019

Abstract

Purpose

The purpose of this paper is to examine the relationship between entrepreneurs’ personal values and corporate social responsibility (CSR) orientations among small- and medium-sized enterprises in a developing country, Zambia.

Design/methodology/approach

Data were collected through questionnaires. Two linear regression models were used to test the hypotheses.

Findings

Self-transcendence values have a significant positive influence on socially oriented CSR but do not influence environmentally oriented CSR. Self-enhancement values do not affect social and environmental CSR orientations. Conservation values have a marginally positive influence on environmentally oriented CSR but no influence on socially oriented CSR. Finally, openness to change has a significant positive influence on environmentally orientated CSR but no influence on socially oriented CSR.

Research limitations/implications

The limitations of this study relates to the sector from which the sample was drawn, other predictors of CSR orientations, use of cross-sectional data, and the replication of this study to validate its findings.

Practical implications

The findings inform policy-makers, scholars, educators, and regulators on the importance of aligning personal values with environmental and social concerns, thereby influencing entrepreneurs’ CSR orientations for the well-being of society and the natural environment.

Originality/value

This paper shows the influence of personal values on CSR orientations among entrepreneurs in a hardly researched Sub-Saharan Africa country.

Keywords

Citation

Choongo, P., Paas, L.J., Masurel, E., van Burg, E. and Lungu, J. (2019), "Entrepreneurs’ personal values and CSR orientations: evidence from SMEs in Zambia", Journal of Small Business and Enterprise Development, Vol. 26 No. 4, pp. 545-570. https://doi.org/10.1108/JSBED-02-2017-0080

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited