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Strategic Digital Marketing

Dawn Edmiston (Mason School of Business, The College of William and Mary, Williamsburg, Virginia, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 16 March 2015

Keywords

Citation

Dawn Edmiston, (2015), "Strategic Digital Marketing", Journal of Product & Brand Management, Vol. 24 No. 1, pp. 90-91. https://doi.org/10.1108/JPBM-06-2014-0625

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited