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Brand Revolution: Rethinking Brand Identity

David Bishop (Department of Marketing, University of Otago, Dunedin, New Zealand)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 13 May 2014

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Citation

David Bishop (2014), "Brand Revolution: Rethinking Brand Identity", Journal of Product & Brand Management, Vol. 23 No. 3, pp. 241-241. https://doi.org/10.1108/JPBM-06-2013-0330

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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