Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Sharad Agarwal
(Doctoral Student, Department of Marketing, Indian Institute of Management, Ranchi, India)
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Keywords
Citation
Sharad Agarwal (2014), "Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience", Journal of Product & Brand Management, Vol. 23 No. 7, pp. 587-588. https://doi.org/10.1108/JPBM-03-2014-0538
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited