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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Sharad Agarwal (Doctoral Student, Department of Marketing, Indian Institute of Management, Ranchi, India)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 11 November 2014

Keywords

Citation

Sharad Agarwal, (2014), "Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience", Journal of Product & Brand Management, Vol. 23 No. 7, pp. 587-588. https://doi.org/10.1108/JPBM-03-2014-0538

Publisher

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Emerald Group Publishing Limited

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