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Tilt: Shifting Your Strategy from Products to Customers

Deborah F. DeLong (Department of Business & Entrepreneurship, Chatham University, Pittsburgh, Pennsylvania, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 11 November 2014

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Citation

Deborah F. DeLong (2014), "Tilt: Shifting Your Strategy from Products to Customers ", Journal of Product & Brand Management, Vol. 23 No. 7, pp. 585-587. https://doi.org/10.1108/JPBM-03-2014-0520

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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