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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits

Nancy Furlow (Marymount University, Arlington, Virginia, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 18 August 2014

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Citation

Furlow, N. (2014), "The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits", Journal of Product & Brand Management, Vol. 23 No. 4/5, pp. 376-377. https://doi.org/10.1108/JPBM-03-2014-0519

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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