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The ‘Made in Germany’ Champion Brands

David Bishop (Professional Practice Fellow, Department of Marketing, University of Otago, Dunedin, New Zealand)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 11 November 2014

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Citation

David Bishop (2014), "The ‘Made in Germany’ Champion Brands", Journal of Product & Brand Management, Vol. 23 No. 7, pp. 584-585. https://doi.org/10.1108/JPBM-02-2014-0502

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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