The ‘Made in Germany’ Champion Brands
David Bishop
(Professional Practice Fellow, Department of Marketing, University of Otago, Dunedin, New Zealand)
468
Keywords
Citation
David Bishop (2014), "The ‘Made in Germany’ Champion Brands", Journal of Product & Brand Management, Vol. 23 No. 7, pp. 584-585. https://doi.org/10.1108/JPBM-02-2014-0502
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited