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Taking Technology to the Market

David Bishop (Department of Marketing, University of Otago, Dunedin, New Zealand)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 19 August 2013

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Citation

David Bishop (2013), "Taking Technology to the Market", Journal of Product & Brand Management, Vol. 22 No. 5/6, pp. 426-427. https://doi.org/10.1108/JPBM-01-2013-0246

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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