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Should I adopt AI during talent acquisition? Evidence from HR professionals of Indian IT organisations

Ramesh Sattu (K L Business School, Koneru Lakshmaiah Education Foundation, Vijayawada, India)
Simanchala Das (K L Business School, Koneru Lakshmaiah Education Foundation, Vijayawada, India)
Lalatendu Kesari Jena (School of Human Resource Management, XIM University, Bhubaneswar, India)

Journal of Organizational Effectiveness: People and Performance

ISSN: 2051-6614

Article publication date: 14 February 2024

380

Abstract

Purpose

The purpose of our study was two-fold: (1) to examine the effect of perceived value derived from perceived benefits and sacrifices in the adoption of artificial intelligence (AI) in talent acquisition and (2) to investigate the moderating role of human resource (HR) readiness in the association between perceived value and AI adoption intention.

Design/methodology/approach

A structured questionnaire was administered to 198 talent acquisition executives and HR professionals of Indian IT companies based on a purposive sampling technique. Partial least squares structural equation modeling (PLS-SEM) was used on the Smart PLS 2.0 platform to analyse the data and test the model.

Findings

Results revealed that perceived benefits and sacrifices significantly predict perceived value which significantly affects the HR professional’s AI adoption intention. The study further found that HR readiness moderates the link between perceived value and the intention of HR professionals to adopt AI in the talent acquisition process in the Indian IT industry.

Practical implications

IT companies are advised to continuously monitor and evaluate the performance of AI tools to ensure that they are meeting the recruitment process needs to leverage AI’s benefits in talent acquisition. This study seeks to provide the impetus for a planned AI adoption in talent acquisition.

Originality/value

This research provides ample evidence for the existing technology adoption theories. It explored the predictors of adoption by validating the value-based adoption model in the Indian context. It provides valuable insights into the practice of acquiring talents in the IT sector using artificial intelligence.

Keywords

Citation

Sattu, R., Das, S. and Jena, L.K. (2024), "Should I adopt AI during talent acquisition? Evidence from HR professionals of Indian IT organisations", Journal of Organizational Effectiveness: People and Performance, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JOEPP-05-2023-0186

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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