Managing multi-sided platforms in an emerging country: challenges, critical success factors and contrasts with traditional companies

Abstract

Purpose

This paper aims to analyze the main challenges and critical success factors (CSFs) in managing multi-sided platforms (MSP) in Brazil, as well as to understand the differences between this management model and traditional companies.

Design/methodology/approach

Semi-structured interviews were conducted with experienced professionals in the field, focusing on challenges, CSFs and difficulties in managing MSP businesses. The data were analyzed using a mixed-method approach, involving content analysis for qualitative data and grey relational analysis and sensitivity analysis for quantitative data.

Findings

The experts identified eight CSFs, seven key differences between traditional businesses and MSPs, and five technology-related challenges in managing MSPs. They assessed the main difficulties reported in the literature and ranked them, with the most critical challenges being competition with companies adopting MSP models in the same sector (product/service niche) and the necessity for ongoing process adjustments to accommodate scalability.

Originality/value

This study enhances understanding of CSF, disparities between traditional and MSPs and technology-related challenges in this management model. The results can assist managers in emerging nations in enhancing the performance of MSP operations and can be a resource for researchers studying various contexts and creating company guidelines.

Citation

Nobrega, J.H.C., Sigahi, T.F.A.C., Rampasso, I.S., Minatogawa, V.L.F., Moraes, G.H.S.M.d., Ávila, L.V. and Anholon, R. (2024), "Managing multi-sided platforms in an emerging country: challenges, critical success factors and contrasts with traditional companies", Journal of Manufacturing Technology Management, Vol. 35 No. 2, pp. 247-267. https://doi.org/10.1108/JMTM-11-2022-0387