To read this content please select one of the options below:

Doing business in an Islamic context: six schools of thought

Ron Berger (Department of Marketing, Bar-Ilan University, Ramat Gan, Israel)
Abbas J. Ali (Department of Management, IUP, Indiana, Pennsylvania, USA)
Bradley R. Barnes (Department of Marketing, Hang Seng University of Hong Kong, Shatin, Hong Kong, China and Department of Marketing and International Business, Lingnan University, Hong Kong (SAR), China)
Ilan Alon (Agder University College, Kristiansand, Norway)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 6 August 2024

48

Abstract

Purpose

With close to two billion people occupying some 50 countries and spending in excess of US$2tn on food and recreational services alone, Muslim societies represent a significant segment of the world’s population, which warrants greater research attention and better understanding. While Islamic scholarship dates back over 1,400 years, few scholars have studied the impact of Islamic teachings and their effect on surrounding business and policy. The purpose of this paper is to better connect business strategy with Islamic philosophy.

Design/methodology/approach

This research is a theoretical paper based on literature review of existing works in academia and from the Koran. The researchers consulted academics and religious leader to better understand the written word and its implications on the various philosophies. This paper offers a sound foundation for further research on Islamic business philosophy.

Findings

This research is the base for further exploration into Islamic business philosophy and their underpinnings. To better understand Islamic business models, this study introduces three main and three minor schools of thought to provide a foundation for further research. The schools differ in their theological assumptions and worldviews. Some of them place emphases on traditional approaches, i.e. Jabria (like contemporary Salafies) and some underscore the virtue of reasons and enlightenment (e.g. Mu’tazila or the rationalists).

Originality/value

In brief, the study posits six different perspectives and interpretations relevant to Islamic policy that will be useful for both managerial practitioners and scholars to consider when undertaking business in a Muslim context.

Keywords

Citation

Berger, R., Ali, A.J., Barnes, B.R. and Alon, I. (2024), "Doing business in an Islamic context: six schools of thought", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-10-2023-0324

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

Related articles